Welcome to McDonald's . My name is HAL 9000. May I take your order?"
McDonalds recently went on a hiring binge in the U.S., adding 62,000
employees to its roster. The hiring picture doesn't look quite so rosy for
Europe, where the fast food chain is drafting 7,000 touch-screen kiosks to
handle cashiering duties.
The move is designed to boost efficiency and make ordering more convenient
for customers. In an interview with the Financial Times, McDonald's Europe
President Steve Easterbrook notes that the new system will also open up a
goldmine of data. McDonald's could potentially track every Big Mac,
McNugget, and large shake you order. A calorie account tally at the end of
the year could be a real shocker.
By Epictetus
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