Sunday, May 25, 2014

Don Levine, Hasbro exec who helped create GI Joe, dies


He died of cancer early Thursday at Home & Hospice Care of Rhode Island, said his wife, Nan. They were just about to celebrate their 60th wedding anniversary.
Levine shepherded the toy through design and development as Hasbro's head of research and development. He and his team came up with an 11½-inch articulated figure with 21 moving parts, and since the company's employees included many military veterans, it was decided to outfit the toy in the uniforms of the Army, Navy, Marines and Air Force, with such accessories as guns, helmets and vehicles.
Levine, who served in the Army in Korea, said he got the idea for the moveable figure as a way to honor veterans.

“All in that gigantic fighting machine agree in the selection of that one truly heroic figure in the war. He is G.I. Joe...He and his platoon leaders have given us an example of loyalty, devotion to duty, and indomitable courage that will live in our hearts as long as we admire those qualities in men.”

                               Dwight D. Eisenhower
                               General of the Army
                               (Speaking at the end of WWII).

By Epictetus

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