1. Democrats took the millennial vote—just not among whites.
Among the younger portion of the millennial generation, 18 to 29 year olds, Trump earned 37 percent of the vote to Clinton's 55 percent. Millennials of color were considerably more likely to support Clinton than Trump, Circle found, while young white voters actually threw more support behind the winner. Trump secured 48 percent of the white vote in the 18-to-29 age group, while Clinton won just 43 percent. Still, Republicans fared poorly with youth vote overall. The election had the fourth-lowest turnout by young voters for a GOP nominee since 1972.
2. The emergence of young third-party voters
All but the very oldest millennials were too young to cast a ballot in 2000, when a third-party candidate last played an arguable role in the outcome. Eight percent of the 18-to-29 demographic voted for someone other than a major party nominee this year, compared with just 3 percent in 2012. "The percentage of youth supporting the Democratic candidate was lower than in both of President Obama’s elections, and closer to the level achieved by Bill Clinton in his successful 1996 campaign," wrote Circle.
Young millennials were slightly less eager to vote for the Democratic nominee than in 2012, when President Obama earned 60 percent of their votes to Mitt Romney's 37 percent. The same number of millennials—19 percent—voted in 2016 as in 2012.
3. Not enough millennials voting to swing states
© Polly MosendzBattleground states felt the impact of Democratic-leaning millennials, but it wasn't enough to swing the outcome to Clinton. In Florida, for instance, Clinton earned 57 percent of the 18-to-29 year old vote compared with 35 percent for Trump. In North Carolina, Clinton took 60 percent of this vote compared to Trump's 36 percent. Had only millennials voted, Clinton would've won the election in a landslide, with 473 electoral votes to Trump's 32.
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©2016 Bloomberg L.P.